Welcome to rootandrigor.com. These Terms of Use ("Terms") govern your access to and use of the website operated by Root + Rigor ("we," "us," or "our").

By accessing or using this website, you agree to be bound by these Terms. If you do not agree with any part of these Terms, please do not use our site.

1. Informational Purposes Only (No Advisory Relationship)

All content, case studies, insights, frameworks, and perspectives published on this website are provided strictly for general informational and educational purposes.

Viewing this website, reading our content, or contacting us through our contact form does not create an agency-client, fiduciary, consulting, or Fractional CMO relationship between you and Root + Rigor. A formal professional relationship is established solely upon the mutual execution of a written Master Services Agreement (MSA) or Statement of Work (SOW).

2. Strategic Commitment and Results Disclaimer

Root + Rigor is dedicated to delivering disciplined brand strategy, data-informed positioning, and high-impact creative and media execution. We bring professional rigor and care to every engagement to position our clients for sustainable growth.

However, meaningful commercial outcomes depend on numerous factors outside any agency's sole control, including market conditions, client operational execution and service, product-market fit, and third-party platform or algorithm shifts. For this reason:

• Any case studies, growth metrics, revenue figures, or performance examples shared on this site or in our perspectives are illustrative representations of past work under specific circumstances, not promises or guarantees of future performance.

• We do not warrant, represent, or guarantee specific revenue targets, sales volume, return on ad spend (ROAS), or search engine rankings simply by virtue of browsing this site or engaging in preliminary discussions.

• Formal scopes, strategic benchmarks, and mutual deliverables are defined exclusively within mutually executed client agreements.

3. Intellectual Property Rights

All content, strategic frameworks, methodologies, visual designs, brand assets, graphics, logos, and written copy on this website are the exclusive intellectual property of Root + Rigor (or are displayed with permission from our clients) and are protected by United States copyright and trademark laws.

Third-party client logos, trademarks, and portfolio deliverables featured on this site belong to their respective owners and are displayed strictly for portfolio and illustrative purposes.

You may not copy, reproduce, republish, distribute, modify, or reverse-engineer our proprietary frameworks, sprint roadmaps, or site materials without our prior written permission.

4. Permitted Use of the Site

You agree to use this website only for lawful business purposes. You agree not to:

• Attempt to gain unauthorized access to our site, server, or networks.

• Introduce malicious code, viruses, or automated scraping scripts.

• Use any automated device, spider, robot, or data-scraping tool to harvest content from this site, or use any site materials to train, fine-tune, or develop artificial intelligence, machine learning, or language models without our express written consent.

• Misrepresent your identity or company when contacting us through our form.

5. Unsolicited Idea Submissions

Root + Rigor does not accept or consider unsolicited creative ideas, campaign concepts, taglines, strategic pitches, or marketing suggestions submitted through this website or our contact emails. If you choose to send us unsolicited concepts or materials:

• They will be deemed non-confidential and non-proprietary.

• Root + Rigor will have no obligation to review, return, or maintain confidentiality regarding the submission.

• Root + Rigor may independently develop or already be developing concepts similar to those submitted, and will owe no compensation or attribution for any such use.

6. Third-Party Links and Tools

Our website may contain links to third-party websites or services (such as Squarespace, Google Analytics, or social media platforms). We do not control and are not responsible for the content, security practices, or privacy policies of any third-party websites. Accessing third-party links is done at your own risk.

7. Disclaimer of Warranties

This website and its contents are provided on an "as is" and "as available" basis without warranties of any kind, whether express or implied. Root + Rigor disclaims all warranties, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that our website will be uninterrupted, error-free, or completely secure.

8. Limitation of Liability

To the fullest extent permitted by law, Root + Rigor, its principals, and its contractors will not be liable for any direct, indirect, incidental, consequential, or punitive damages arising from your access to, use of, or inability to use this website, or your reliance on any information provided on the site.

9. Governing Law and Jurisdiction

These Terms and your use of rootandrigor.com are governed by and construed in accordance with the laws of the State of North Carolina, without regard to conflict of law principles. Any legal action or dispute arising out of or related to these Terms or this website must be brought exclusively in the state or federal courts located in Mecklenburg County, North Carolina.

10. Modifications to These Terms

We reserve the right to modify these Terms at any time. Any changes will be posted directly to this page with an updated "Last Updated" date. Your continued use of the website following any posted modifications indicates your acceptance of the revised Terms.

11. Contact Us

If you have any questions about these Terms of Use, please contact us at:

• Email: hello@rootandrigor.com

• Location: Charlotte, North Carolina