Head +

Heart +

Hustle

A LITTLE ABOUT ROOT + RIGOR

Data tells you what happens. Strategy tells you what's possible. We believe the most powerful brand stories are built on that distinction. We combine the intellectual rigor to distill complex truths into a clear path forward, the heart to drive real connection, and the hustle to out-pace the market. We don't just consult; we commit - bringing senior-level conviction to turn your ambition into undeniable momentum.

Our clients face a crisis of alignment, struggling with fragmented teams, inefficient spend, and a lack of confidence that their marketing is an integrated and measurable driver of business value.

OUR TEAM

Beth Prus

Founder beth@rootandrigor.com

Infectiously energetic, Beth is a seasoned brand steward who has spent 25+ years architecting integrated marketing systems for category leaders like Volkswagen, Driven Brands, and Liberty Mutual. She serves as the organizational backbone for partners navigating disruption, ensuring every marketing dollar is treated with the protective scrutiny of an owner. Honest. Inventive. Self-starter. A culinary experimenter, fire-side host, and high-intensity workout enthusiast.

Rachel Cobb

Founder rachel@rootandrigor.com

Fiercely strategic, Rachel has spent 20+ years driving growth for global icons and challenger brands including Kellogg's, Disney, and Motel 6. A specialist in navigating complex stakeholder dynamics, she excels at building the C-suite consensus required to transform fragmented strategies into sustainable business momentum. Dedicated. Results-Driven. Truth-Seeker. A Tar Heel devotee and life-long Mah Jongg enthusiast.

With Rachel and Beth as the strategic architects, we assemble a bespoke 'A-Team' of veteran partners. Not contractors, but master collaborators who share our standards for excellence and passion for momentum. This model ensures each project gets the talent it deserves, and that every dollar of the budget goes directly toward top-tier work.