When It Gets Boring, It’s Working
We may get bored of our own brands. But usually that’s just about when the goodness begins.
Why Looking At The “Wrong” Category Can Often Be Right
We’ve always loved being category agnostic. People often ask if it’s harder to jump between wildly different industries, but we find the opposite to be true. And in fact, we find it adds to our expertise.
Can a brand have regrets?
Beth and I have both been reading books about regret. So we wondered, can a brand have regrets? And what does that look like? How do we keep that from happening?
Reflecting on SHARE Charlotte
We attended SHARE Charlotte’s Doing Good is Good For Business event this week and came away with full hearts and also a lot of good learnings - for ourselves (R+R) and the city.